VR
VR is a leading corporate benefits provider in Brazil. This project focused on modernizing their B2B e-commerce platform to create a smoother, high-performance experience for companies managing employee benefits.
The goal was to transform a complex B2B process into a clear, structured, and intuitive journey
In collaboration with
Role
-
Product Design, UI Design, Information Architecture
The Challenge
Redefining the B2B experience: simplifying HR management through a scalable digital ecosystem
VR was undergoing a strategic restructuring to consolidate its services into a single platform. As the main gateway for new clients, the B2B e-commerce site needed to reflect this new brand direction. Our challenge was to organize a large amount of information and simplify the user journey, creating an experience that was clear, efficient, and easy to scale.
Scope & My Contribution
Building the design foundation for VR’s new B2B ecosystem
I joined the project during the strategic kickoff, collaborating with Research, UX Writing, and SEO teams to turn business requirements into a clear and consistent structure. From there, I developed the component library and templates for the core pages, taking the lead on the Homepage and Product pages. These initial deliverables established the structural base and visual identity, guiding the rollout of all other pages.
Performance Metrics
Launched Dec
0+
SEO Impact
0%
Component Coverage
0%
Design Consistency
0%
